I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Do you solve your problem or wait for someone else?

I think there are two kinds of people out there:
1. Those who find a problem and wait for someone else to find the solution, and
2. Those who discovers a problem and decide to fix it.
This is not necessarily something that people are born to do or that they choice to do. It might as well be …

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Pick a path and stick with it!

I have been looking at different career alternatives recently as I am leaving my temporary position in Washington D.C. in the end of April. Thinking about the different opportunities I have, and how they might affect my career I began comparing it with marketing. It’s kind of like choosing your niche.
I can either focus …

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My peers are not on Twitter, so who are?

Yesterday, during a seminar with my fellow students in D.C, I was asked to explain what Twitter was. As chocking as it might seem most of my peers have heard about the site but neither of them had used it. To be honest I have not been a frequent user of Twitter myself until recently, …

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When do you say that you know something?

Ok, so the subject might have been a little vague, hopefully I will get my point clear.
When I am applying for a job and am writing my resume, I always think about my skills. Because that is what people what to know about, what can you do? At least that was the first thing …

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My missing piece in the virtual office

I have realised that there is one piece in our office environment that is missing. A good, quick share, visual design tool. We have been working with updating our website during the week, which has been a bit of a struggle with out a tool to show what we are thinking with the changes. You know the saying “A picture says more than a 1000 words.”

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Scroll or no scroll?

When I first began programming websites, around the same time as a started heavily using internet, I was told that a front page should never have a scroll. At that time, I bought everything I was told about developing websites.

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

I'm also reachable via