I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Tips: Social media for career development

Friends of others and mine who hear about my frequent use of various new media tools ask me why I use them, and why I think they use them. I usually think about what they work with and give them an explanation that makes sense to them. Their answer is something like “I never thought about it that way, I will totally do that”.

When I ask them about it a few weeks later they have joined the networks and sites that I told them about, but did not really begin using them. Sometimes because they did not have time or did not prioritised, but most of the times it is because they did not figure out how to use the sites properly.

Tomorrow I have a presentation in school where I am supposed to teach the class something, I will of course speak about social media for career development, and after then tell them about this blog post:

Here are some of the best articles and videos that I found that explains how to use the social media tools and some of them cover why you should use them, in case you forgot.

Social Media

Twenty something: Gen Y is better than everyone else at marketing themselves

HOW TO: Leverage Social Media for Career Success

Social Media and SEO: 5 Essential Steps to Success

Linked In

Ten Ways to Use LinkedIn

How to launch and evolve your career using LinkedIn

20 Ways to Use LinkedIn Productively – (Thanks to @elisabeth999)

Get Ahead on LinkedIn – (Thanks to @elisabeth999)


Using Twitter for Personal and Business Branding

30-Minute Brand Building for Twitter

Visual CV

Get Started with VisualCV

Brazen Careerist

Brazen Careerist: Five Ways To Make Yourself A Workplace Superstar


The best Facebook apps for business and career enhancement

Development Center: Use Facebook with caution

If you have any articles and video’s and networks that you want to add to the list, comment and I will add them.


  1. Excellent summary, I’m looking forward to reading and learning how to use the other social media (besides LinkedIn) for career development, especially the Visual CV. Thanks!

    Comment by Elisabeth Bucci on 2009/04/23 at 14:17

  2. Excellent summary, I’m looking forward to reading and learning how to use the other social media (besides LinkedIn) for career development, especially the Visual CV. Thanks!

    Comment by Elisabeth on 2009/04/23 at 15:17


is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation



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