Hi

I am...

Annelie

My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]

specialist

I would humbly

consider myself being an...

Why I will never use Boingo Wireless again!

I while back I was in New York at the Newark airport, I was having some trouble with my bankcard so I needed to log in to internet and check what may be the problem. Since I carried around my laptop I decided to use their paid WiFi-service and installed Boingo Wireless on my computer …

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To write or not to write?

As most of us do, I have a few favorite blogs, some I visit everyday because they are kind of telling a story, which you are exited to know the next chapter of. Most other just have really good content and I make sure not to miss any posts, even though I might not read …

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How To: Stay in while your out!

In May this year I left my job, which I first started as an intern, to go back to school and finish up my degree. During my last few months at my job as a marketing specialist I really put a focus on social media and started this blog, got into the twittering and multiple …

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Market your European Social Media Event for Free

I have seen many lists marketing the latest events in Social Media, Web 2.0, Cloud Computing etc, in America. But I have not seen such a list for European events exclusively. This is partly because there are not as many event in Europe yet, never the less I think it about time to get a …

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Emax Nordic 2009

YOUNG DRIVEN ENTREPRENEUR TO EMAX NORDIC – A UNIQUE EVENT FOR UNIQUE PARTICIPANTS
I have trough an individual interview been chosen to participate with 200 other young entrepreneurs at Emax Nordic 9th to 13th of August 2009. I see my future as an entrepreneur or business leader and to take part of Emax is a unique …

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Emax Nordic 2009

YOUNG DRIVEN ENTREPRENEUR TO EMAX NORDIC – A UNIQUE EVENT FOR UNIQUE PARTICIPANTS
I have trough an individual interview been chosen to participate with 200 other young entrepreneurs at Emax Nordic 9th to 13th of August 2009. I see my future as an entrepreneur or business leader and to take part of Emax is a unique …

Read full article >>

What do you do when you read a RT Tweet?

From a marketing perspective you can see a RT on Twitter as spreading the word mouth to mouth. So if many people does it, I becomes a bit of a viral campaign that is growing by other peoples work.
What I’m wondering is if the text in the Tweet is that get the attention, what is …

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public

is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

I'm also reachable via