I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Why everyone should try a Business Simulator

Once again I will talk a little bit about what we got to learn from the Emax event. This time it is more practical, regarding the business simulation competition we had and why I think that every student and business leader should have the opportunity to “play” that game.
For those who does not know about …

Read full article >>

Emax Nordic 2009: The whole experience (long version)

Here comes the long version of my experience from Emax Nordic 2009. I will publish a summary later this week for those of you who don’t have the time and energy to read all of this!
The first day = Teambuilding and networking in Focus!
Emax kicked off with the same inspiration-boost as I had expected, and …

Read full article >>

Emax Nordic 2009: The expectations

I had a lot of expectations before the event, but not the time to write them down. Therefore I spent some time in the early part of the week to get them on paper, because it is easy to forget as the week goes on.
Last time I attended Emax (The Swedish One: Ung entreprenörskaps vecka), …

Read full article >>

Why you should support your cause on Facebook

A while back I friend of mine that runs a school in India created a cause on Facebook to support the organization. Probably it was also to gain more recognition and support and a marketing strategy. Either way I have heard her talk about the organization and what they do and how they have affected …

Read full article >>

is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

I'm also reachable via