Why you should support your cause on Facebook
A while back I friend of mine that runs a school in India created a cause on Facebook to support the organization. Probably it was also to gain more recognition and support and a marketing strategy. Either way I have heard her talk about the organization and what they do and how they have affected a bunch of children’s lives as they know have got an education. So when I got the invite I felt passionate about helping her by recruiting my friends.
So I took the so called pledge and recruited 300 of my friends during two day I even personalized the invite and wrote a message telling my friend about the organization and why I liked the organization. Today almost a month later only 6 of them joined. That is only 2 %, which is a lot less than I had expected.
I don’t know how much direct support the organization will get from the fact that my friends are joining. But from a marketing perspective it is great that people join to spread the word about the organization and hopefully that will lead to a few sponsors. So why doesn’t others do the same? Is it from laziness, that they don’t care enough to even join a Facebook cause? Could it be because of lack of knowledge, that they don’t understand why they should join and what difference that would make?
If I divide my Facebook friends in three groups, there are professional users and private users, that is some who use if to stimulate their business relationships and others who do it do keep track of their private friends, and a third group, like myself, who combine the two. Most of my friends won’t give money to charities, especially not trough causes on Facebook, because they don’t have the money. But some of my professional contacts who have good jobs etc might, and a lot of us have friends like them, who want to have the ability to sponsor a good organization.
So why not show our support and hopefully they will as well?
Or maybe I know someone, who knows someone, who know someone else, who might!
The cause I was refering to was The Merasi School in India, take a look at their website or support the cause on facebook!
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