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The small things that make a difference

September 25, 2009 By 2 Comments

Skärmklipp

Once in awhile you found these small details on stuff you buy that make you happy, because you realize that someone thought one step longer. A few days back I found one of those things, and the best thing about it was that it only was a tiny addition to the packaging. Still it made a huge difference.

So I usually bleach my hair, but I felt for a change and decided to color it instead. Since I’m a student and short of cash as usual, I decided to go for the make-it-at-home-kit! My friend was with me when I went into a store and began looking trough the shelves for the color I had in mind, and we actually found one that I really liked. On the way to the checkout counter I said to my friend that I had to remember to cut out a piece from the packaging to save if I am going to color it again, so I’m sure that I get the right color.

When it was finally time to start the coloring and I opened the package, they have actually made one of those sides when you open it into a “color-reminder” that you just cut off. It has the name and a picture of the color and is super easy to cut off. Perfect for me, who by then had forgot about cutting a piece out and was only focused on the coloring.

This is just one example of how small things make a difference. What can you add or change to your product or packaging that will make people think that yours is a little bit better?

I found this interesting post about how the feel of packaging can make it all wrong at Limequat’s blog <- Check it out!

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  • http://limequat.blogspot.com/ Sandy

    Packaging design is the last bastion of traditional forms of branding, as the web has revolutionized and overwhelmed almost everything else. Of course, having a great product helps more than anything else, but packaging can still damage what is a great product. A friend recently seeded her yard with grass seeds, and built into the cap was a scatterer so she didn’t have to pour the seeds into a separate scatterer (which she didn’t have anyway), and it saved on time and cost. For more examples of awesome packaging, I’d recommend thedieline.com. Amazing stuff!! Awesome post. I am a packaging nerd :).
    .-= Sandy´s last blog ..o hai =-.

  • http://limequat.blogspot.com Sandy

    Packaging design is the last bastion of traditional forms of branding, as the web has revolutionized and overwhelmed almost everything else. Of course, having a great product helps more than anything else, but packaging can still damage what is a great product. A friend recently seeded her yard with grass seeds, and built into the cap was a scatterer so she didn’t have to pour the seeds into a separate scatterer (which she didn’t have anyway), and it saved on time and cost. For more examples of awesome packaging, I’d recommend thedieline.com. Amazing stuff!! Awesome post. I am a packaging nerd :).
    .-= Sandy´s last blog ..o hai =-.