I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

What is the art of powering through?

Everyone is different and thus work in different ways. I guess this is also the case when it comes to getting things done. Now, I have not read the book “Getting things done,” which I have been meaning to, so my opinion might change. But for now, I would say that everyone has different ways …

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Are male organizations Taboo? – Day 2 in St. Petersburg

Sightseeing in the center of Saint Petersburg
Before we arrived the schedule for the week was not set in stone. A few things changed and a few others were not on the schedule because they were surprises. One of them was the sightseeing walk in the city center combined with some shopping.
One participant from the meeting …

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4 improvements that would make SAS unbeatable

First, I have to make it clear; I like SAS as an airline. I fly with them often and I am a Eurobonus member. I feel very safe when flying with them and think that I can count on them for being on time. During all my years of flying SAS I think they have …

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Blogging from St. Petersburg 13-16 October

Tomorrow morning I leave for St. Petersburg and our Emax Winner trip. Bodil, Michael and Tuukka will fly in today and I will join them tomorrow.
During the next four days, we will meet companies and entrepreneurs in the beautiful Russian city. We go to learn about business and entrepreneurship in a foreign country and …

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IKEA Let The Customers Spread The Word Via Facebook

I am usually impressed by how IKEA manage to keep their advertising and marketing very current so they play on what is actually going on in the world. Like their metro adds in Washington DC, around the 2009 election.

Pictures by buschap
A few days ago I found this new Swedish campaign where they use let people …

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Get better by saying NO and succeed

I am one of those people who have a really difficult time saying no. Especially when it comes to things I enjoy, but also when it comes to doing people a favor. My problem is so big that the parents of my friends started telling my mom that I would get burned out when I …

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The To Do book makes me more efficient

Once again I’m going to mention one of those small things that make a difference 😀
A few weeks ago I went in to the store Hema to buy a few things for school. As I love stores like that and can walk around in them for hours, of course a spent a little extra time …

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Give the yearly profit to your employees

Åke Persson the owner of Montior has decided that for the next eight years he will split the company profit among his 80 employees. Persson says to the Swedish newspaper Aftonbladet “I’m already a multimillionaire why should my employees be it as well? After all, some of them are smarter than I.”
The profit is looking …

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Rookie mistake: I forgot to proofread the title!

Ok, so honestly even when I proofread there is mistakes in my posts. Primarily because English is not my first language but also because I just do not see the mistakes sometimes. I am especially bad at this when I am trying to proofread something I just wrote, because I tend to read what I …

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

I'm also reachable via