4 improvements that would make SAS unbeatable

First, I have to make it clear; I like SAS as an airline. I fly with them often and I am a Eurobonus member. I feel very safe when flying with them and think that I can count on them for being on time. During all my years of flying SAS I think they have been delayed around three times, and that is a very good result considering my amount of travelling.

However, there are a few areas in which they definitely could improve. If they had all these following requests I would probably choice to only fly SAS, but because they do not I fly with other carriers sometimes.

The possibility to:

• Make multi-destination bookings. On the SAS website you can only book return flights to the same destination as you came from. For example if I fly from Stockholm to London I cannot book the return flight to Copenhagen on that same booking. If I want to fly like that I have to make two separate one-way bookings. This is obviously time-consuming and annoying since I cannot see my whole flight plan as I book it.

• Bring extra baggage for a fee. If you want to check in two pieces of luggage in economy class you cannot pay for the extra luggage as a second piece. Instead you have to pay per extra kilo. The price per kilo is about 70 SEK, which mean that if I bring a bag of ten kilos I might pay more for that bag than for the actual flight ticket. This is definitely a problem for those who move abroad to study or work for a longer period of time and want to bring some extra baggage, especially for those who study online who are already short on cash.

• Eat for free on-board. When I began flying SAS, they always offered a complementary meal onboard the airplane. A few years later they stopped offering a free meal after ten o’clock, but kept the complementary breakfast on the morning flights. Today they charge for all food in the economy class (even on international flights through Europe), and since you cannot preorder you never know what will be available. And if you have happened to be a vegetarian or vegan you better bring your own food since there are meal alternatives for you. Personally I would definitely pay more for the ticket if I could get food onboard, at least in the morning, since I usually do not have time to eat before you leave for the airport if you fly out early. If it is too expensive to do this, at least offer the possibility to order food when you book your ticket.

• Get help with Eurobonus via SAS. A while ago my Eurobonus card stopped working and I had to order a new one. As I realized this while I was at the airport I went to the SAS customer care only to find out that they could not help me and that I would have to call or contact Eurobonus online. Fine I thought and did that later, but when I think about it, I would have been much more pleased with the SAS customer service if they would have helped me issue a new card. Because for me as a customer I see Eurobonus as a service from SAS. If I perceived it that way should the system work that way as well?

I know that SAS is famous for keeping the flights on-time and for their work on making flying more environmentally friendly, and I would really like to see them succeed with the last one. But imagine how much more money they could spend on these goals if all their flights where full since customers enjoyed flying with them so much? Customers first, always!

Anyway, SAS I love to fly with you, but making this changes would make me choice your airline everytime!

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