IKEA Let The Customers Spread The Word Via Facebook
I am usually impressed by how IKEA manage to keep their advertising and marketing very current so they play on what is actually going on in the world. Like their metro adds in Washington DC, around the 2009 election.
Pictures by buschap
A few days ago I found this new Swedish campaign where they use let people invite their friends to a breakfast at IKEA, via Facebook.
The ad read: “Invite your best Facebook-friend to breakfast. Click here”
then it switch to a picture of two Facebook user and breakfast
and it says “Cris treated Anton to breakfast at IKEA. ten SEK/two people. (Two for the price of one.)”
If you click on the ad you get to a Facebook application that they have built for this. The application allows you to invite your friend to breakfast by posting an invitation to your friends wall as well as an invitation to use the application. And of course you can write a personal message along with the invitation if you want to.
People often talk about building viral marketing campaigns. That means that the message you want to send is spread trough social networks and the internet by the users through word of mouth. I think this IKEA campaign is a great example of a successful viral campaign as people benefit from it.
Ten SEK is a bit more than one dollar, and who would not want to have breakfast for that amount with a friend. Also I think Ikeas is often a place where you go as to with your family, by expanding that to a place where you go shopping with your friends, the number of visits to IKEA will increase per person.
Thus this marketing campaign is not only spread by the customers, the customers are also reminding one another that IKEA, is a place where you could take your friend just because its it pleasant to meet.
Can you see other benefits with the campaign that you want to share? Or can you find a disadvantage to share?
If you want to see more examples of IKEA check out these pictures
