I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

How to give a spontaneous review that becomes valued

I was recently at a small Christmas market arranged by the Swedish Church in Belgium. The market takes place in small house in the city, and they are creative when it comes to how to use the space. During the weekend, around 2000 people visit the market, which truly shows how Swedes like to celebrate …

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Is one-way communication enough in the 21th century?

Once I heard about a man who was considered an excellent communicator. He always returned letters and phone calls, and remembered to get in touch with people he had not talked to in a while. Quite impressive to accomplish that reputation without the techniques we have today. Most people did not know the keys behind …

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It is time to change the Swedish definition of a Blogger

In Sweden the most read and popular blogs are written by teenage girls or notorious celebrities. Most of the posts are about fashion, parties or their personal lives, or perhaps the personal lives of people around them. Because of this, most people relate blogs with teenage girls, fashion and parties.
When I told a new associate …

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A closer look on the synchronization of LinkedIn & Twitter

The benefits of the cooperation
Two days ago, LinkedIn and Twitter announced their new cooperation; LinkedIn and Twitter go together like peanut butter and chocolate. Surely, I can see a lot of potential with this new cooperation. First, you remove the double work with posting the same information in both places. Second, while LinkedIn might be …

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Gen Y Use November Redefine The Stereotype

Young adults to day or generation Y are often called selfish and ungrateful. Sharalyn Hartwell, Generation Y Examiner at the examiner.com, did not agree with the stereotype and decided let generation Y show their gratitude. On November 1st she published the origin as the stamp-off to a month of “Generation Y Gives Thanks.” Each day generations …

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Listed: The pros and cons of online studies

Studying online? Have you ever thought about doing it? Do you know how it works, what the pros and cons are? And most important is it something for you? Hopefully this review about online studies will help you get a better picture. I will not go in to details about everything, but mainly focus on …

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

I'm also reachable via