How to make customers annoyed before the launch or how to aviod it.

In a city where everything seems to be happening behind closed doors for special invited only. I was excited to find out that a new Music WebTV channel was launching to bloggers, or at least presenting what they are doing. Of course I signed up for the event, looking forward to see what this organization was all about.

However, when I got there earlier today, I did not only find out that the event had been cancelled, or actually postponed, a change that was not public until after I had paid them a visit. But they also told me that the event was not supposed to be public, I wonder where they will find bloggers that is not public?

When I left, my first thought was that I was quite embarrassed; I thought I must have misunderstood something. So after I came home I took another look at the invitation:

“Moodio.TV // Bloggers event // 09/11/09 – 18h30 – Brussels
Moodio.TV, the Belgian music webTV ! Invites you to their launching.
It will be held in our offices on Monday 9 November. During the evening, we will present our project and our new tools to promote artists. Our team will be at your disposal for any question and you will be able to visit our premises. We will conclude with an informal drink and snacks.”

However, after reading this, I think is the new TV channel that have some interesting things to figure out. First of all, do they know what bloggers is, as they invite bloggers but tell me that the event is not supposed to be public? Second, if they do change the date of the event. Why did they not send an email to the people who signed up?

Looking at their website I thought that this company has some interesting things going on, but if they want to get there they really need to start making a better first impression. I mean the man who meet me when I got there did not even introduce himself, and I left feeling embarrassed so clearly he was not keen on making an apologize. Sure maybe it was an honest mistake, but if it is, do not go in and change the date of the event right after I have left.

I am sure this is not the first time a launch gets postponed after the invitation have gone out. So for all of you who might get in this situation, here is are few tips:

1. Make sure to inform all people about the change of date.
2. If you have set up an event invite make sure to change that at the same time that you send out the emails about the change. Proofread so you have changed the date on all places in the invitation.
3. Have someone present at the time and place for cancelled event to greet and explain for people who might not have got the message about the changes. Make sure that they leave wanting to come back.
4. Send a special invite to those who signed up for the first date, so that they feel more encouraged to make plans to attend again.
5. Only change the event once, in this case third chances!
6. Put on a great first event, you only got one chance to make a first impression, and if you have changed the date, this is really your second chance.

I hope that someone will learn from another one’s mistake, and good luck Moodio, I think that your company idea has potential.

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