In Sweden the most read and popular blogs are written by teenage girls or notorious celebrities. Most of the posts are about fashion, parties or their personal lives, or perhaps the personal lives of people around them. Because of this, most people relate blogs with teenage girls, fashion and parties.
When I told a new associate from Sweden that I had a blog, I could instantly see that he changed opinion of me and asked, “oh, and what do you write about?” While uttering the words, it was obvious that he thought that I had just another blog about clothes. So when I told him what I did write about I could see that he was surprised.
As I meet him in a very private setting at a friend’s birthday party, I have not followed up with him. Thus, I do not know if he ever visited my blog or not, but the situation is still interesting. Is stereotype of a blogger so associated with teenagers and fashion in Sweden, that we are actually surprised if someone writes about something else?
I recently read an article that could be the beginning of the process to redesign the Swedish stereotype. In the online newspaper E24 you could read about “The blog which could get you the dream job.” The article features Eleonore Nygård and Frida Berglund, women who have blogged their way to their dream job.
Nygård is originally an engineer in the field of nuclear power, but got a job as an editor for the new magazine Modette trough her Swedish blog “Ytligheter.” Thought the magazine did not last long, the position opened up even bigger opportunities and now she is responsible for the branding of the clothing label Monki.
Berglund on the other hand did not just happen to get a job from having a blog; she started her blog as a career move. Her blog Tendeser, gave her the internship she wanted at IKEA, which lead to another job as marketing coordinator at Cult Design.
These two women have big blog, but as they are not considered the biggest, which could be why people do not associate blogs with successful people using the blog to show that they can do. Either way, I hope that more Swedes will start associating blogs with people like these, and perhaps start their own blog for the same resons?
What do you associate with a blogger? How come? Is this different where you are from?
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I'm a business developer for a Swedish Telecom Company. Follow the blog to read about my latest discoveries.
