I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

How To: Use Long Urls to aviod Twitter Scams

Lately, Twitter scams have become a big problem. Twitter scams are for example tweets containing links to sites that have viruses etc. Not only have normal internet users been fooled by these scams but also some of the pro-users have become victims.
This issue has developed along with the increased use of URL shortening services, such …

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The 3 Best Chrome Extensions and The Most Popular Notifiers

About a week ago, Google Chrome released Extensions Beta with over 300 extensions. I have been using the extensions a while longer, with the developer channel, so I thought it was about time to share some of my favorites.
The notifiers that you cannot live without:

Google Wave
Google Reader

All the extension looks neat, although some of them …

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3 suggestions to Facebook that would help people connect

Track answers and clicks on notifications
When you get a notification on Facebook and check it, it automatically says to be “read”, even if you do not click on the link that is provided in the notification. You can always see the latest notifications in the box in the down right corner of the Facebook webpage, …

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Does your effective work affect your customers?

Today I stopped by the Belgian Chocolate Store Leonidas. I was going to by a few gift boxes with fresh chocolate pralines for my grandparents, as they have never been to Belgium, and it is a part of the culture here. I remember the first time I went and bought chocolate praline stores here and …

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Betagroup: Introducing the potential of Belgian Web Entrepreneurship

Tonight I went to my first meeting the Betagroup in Brussels. Betagroup is a community for people they have some kind of relation with web entrepreneurship or are “innovators of a new industry.” They connect and help people who want to create businesses, invest in business and people who have web related professions. Also, they …

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

I'm also reachable via