Yesterday, I got the question “why do you blog?” of course I had around a million answers to respond with. Then I realized that the reason the person asked was not to find out why I blogged but to see if there was any reason to why he should blog.
This got me thinking about what [...]
Who are posts about “fake” social media experts helping? And why are they written?
Posted By Annelie Näs on December 1st, 2009
Recently I have read a lot of post about that people calls themselves social media experts even if they are not. This trending topic have led to another series of posts where people write about what you should expect from a social media expert and how you know if someone is really an expert.
Two examples of the post I’m referring to are:
- IS YOUR SOCIAL MEDIA EXPERT REALLY AN EXPERT?
- SO, JUST WHO’S A SOCIAL MEDIA EXPERT?
- Could Your Social Media “Expert” be a Fake?
- Six Warning Signs Your “Social Media Expert” Might Be a Fake!
The thing I do not really understand is why everyone keeps focusing on this subject. Doesn’t social media expert have the same requirements as any other kind of expert?
I am not working with human recourses, but I would guess that if you were hiring a person to do a job that requires expertise you will not hire just anyone. You will probably read hundreds of applications, see if anyone can recommend someone for the job, interview people, look at what they have done, call in references etc. It is not as if anyone could get any kind of job just by saying that he or she is an expert.
So why do people keep blogging about the subject? Is it because they themselves have had bad experiences with people claiming to be social media experts when they in fact where not? Or is it because the title social media expert attracts more frauds than other occupations. If that is the case we have a real problem.
My guess is that people blog about it because they are afraid that people will get fooled by those who claim to be experts and are not, which is a good reason, but I am not sure it will help.
People smart enough to check portfolios and references on people, will most likely realize if someone is a fraud before hiring. While people who are naive and go by heart might not go into the trap, but these people will probably not Google to find this topics and check it out from that either.
Thus, I’m wondering why these blog posts that has some really good advice is not filled under “what to think about when hiring for a social media position.” Because I am not sure who they are helping right now?
What do you think? Do you think there are more fake social media expert than other experts?
Related Posts:
-
Sandy
-
Jerry
