What Will You Do in 2011 that you have putting off for too long?

Hello, everyone! My name’s Patrice and I blog over at Not A Girl, Not Yet A Woman. I’m pleased to be swapping blogs with Annelie today for the 20 something bloggers blog swap! Here’s a little about me:

I’m 21 years old, a college student and sorority girl (Alpha Chi Omega!). I’m studying Communications in school and hoping to go into social media marketing.

Make sure to go check out Annelie’s post on my blog, “Write it down-< to get it done (2011 edition)“.

So, the theme of the blog swap is “Action: What Will You Do in 2011 that you have putting off for too long?”

Ahh, the loaded question! Every year around this time, we start to think about what we failed to accomplish. This was supposed to be the year that I lost weight, finished school, volunteered more, gave to charity. Whatever it is, we’ve all been there. And in a couple of weeks on January 1, we will once again pledge to change our ways: This year I will lose weight, I will volunteer more, I will be a better friend. Maybe you make a list, maybe you’ll blog your resolutions, or maybe you’ll just keep them to yourself, but changes are you too will resolve to do something different next year.

My list would look a little something like this!

What about me, you ask? Well, of course I could make a whole list myself. Lose weight, do better in school, be a better sister, friend, daughter, etc. I could go on and on and have a list a mile long of things I could have done better this year and that I could do better next year.

However, in the last year I’ve learned a lot about how short and precious life is. After my younger sister was diagnosed with cancer, I realized that life really is short. You never know what’s next for you.

So this year, my resolution is to carpe diem, “seize the day”! I am resolving to live every day to fullest. To appreciate the little things in life more. To live every day like it’s my last. I am often guilty of not taking time out of my day to appreciate the little things. To live every day to the fullest and not wish it away. Because every second counts, you know!? Life is short, so we have to live it up before we can, you know!? So that’s what I’m gonna do!

Photo Credit: http://www.clipartguide.com/_pages/0511-0811-1015-4072.html

Write it down and get focused

When I saw the statistics of my website today a post which I had forgotten about peaked. It is a post where I talk about work and school and what my answer was to the question “Would you drop out or not, if you got your dream job?

I wrote this post in March last year, little did I now that less than 6 month later I would be doing what I wanted.

”My ideal situation if this would happen would be to start working and finish my degree while working. As I have been working all through school, I know that this is possible though it might need some schedule management.”

This all might seem a bit corny. But I remember writing this and thinking about how much I wanted to get a ”real” job. And not only work which did not relate to my degree.

I guess what I’m trying to say, that even though telling people that what you’re doing right now is not what you want to do is difficult. It could be well worth it to let yourself and people around you know what your focus is.

Just a thought..

3 reasons to why the new facebook profile rocks! (According to the users)

Do you remember all the comments, groups and pages that used to be when every Facebook made any significant changes? With the home feed o the profile? When they moved, added or removed things? Which made the users have the relearn what they knew. There have been quite a few of them.

This time, however, I have seen none. I’m talking about the introduction of the new profile. This could have been because people just got used to not having an impact on the development of the network, but I don’t think this is in. I thing it is because of the changed roll-out logistics. Instead of changing profiles in bulk (And let the swedes wait ;) they let the users decide on when they wanted to update their profile. Which have lead to people actually asking on how to make the change.

This is how twitter did it too a while back when they started rolling out the new layout. But as their changes have rarely (since I got on twitter at least) caused any big fuzz, this way of changing did not make as big of a difference on the reaction.

So what conclusion can we make from this? Quite a few, letting the users make the change have quite a few advantages:

  • The geeks (me) that are not in the first bulk change does not feel left out.
  • We do not risk any crash by rolling it out to everyone at the same time.
  • And bet of all the users that is normally skeptical towards changes, feels like they are the one making the change.

Of course there is other time when this can be applied even when we are not talking about the bigger social networks. It could be a good thing when launching a website or a new product. – Add the new, but have the old one there for a while in the beginning.

Can good social skills make it more difficult to make confrontations?

What is the perfect balance with having good social skills and be able to take a difficult discussion?

I’ve realized that I think I’m better at the second. I’m not afraid to take up a subject for discussion which others might be uncomfortable with. Sure I might be super nervous before and need to ask for advice on how to bring it up, but I always try to not avoid the subject just because it feels uncomfortable.

I have not always been like this, it is coming more and more and I realize that it is a protection mechanism that comes from what I see around me. I see people change their behavior and feel bad about thing that other people do, which they don’t have the courage to bring up. This triggers me to bring it up my self, to protect others.

I know this can be a good capability, because most of the time people usually feel better after having issues like this brought to the table. Yet, I cannot help but wonder if I should work on my social skills before I take up subject like this. I definitely now people who are a lot better than me on social situation and know what to do and say to make the people around them like them and feel comfortable around them, while I can seem harsh in my approach to things. My concern however is that when you have “too” good social skills, will you have the courage to bring issues like this up?

I don’t know if there is any better answer to this than “it depends on the situation,” but I would like to hear someone else’s opinion on the subject.

Photo credit: Kirsty Pargeter

Do you develop for what is today or what can be tomorrow?

Statistics are fantastic to have as support, but as a colleague to me said to day “statistics are like a bikini, you see everything but the exclusive parts which are hidden” (maybe a bad translation from Sweden). After discussing a bit about how to use statistics my head wondered off to how statistics often are used. We look at results and how we can develop and improve to follow those statistics. But when the statistics say one thing and the development possibilities are another, should we follow what is going on or try to change what can happen?

It is always easy to be the follower who does what others already have done. But when is it time to do what might happen? When can you afford to take a chance?

I will try to exemplify, Location based services are not as big in Sweden yet as they are in the US, but they are coming. But we can see a lot in the statistics on how it is used in the US and predict how they will be used in Sweden. Or can we? If I where to develop something now (which will take a few months to create), will that be what ‘sells’ in Sweden when the market is at the same stage. It is always about taking a chance.

But should I go for that because there might be a connection between he markets? Or should I try something else. Should I try to develop a service in Sweden now which I think not even the the US market is ready for now. It is a bigger risk, but I might also lead to a change to change the behavior in the Swedish market.

One could never be sure. But I would gamble a bit, I would develop for what can be not what already is. What would you do?

Is usability the key to success?

How would your sales statistics look if all your products where as easy to understand and use as the iPhone or Spotify? Do they sell because they don’t need a manual? Is that the 3rd or 4th reason to success (After right product at the right time etc.)? Can we apply this to other things?

I’ve started to realize that the products that I use the most and actually enjoy using are the once that do not need a manual or a course or years of experience to learn. IPhone and Mac, Twitter and Facebook, Spotify and Filezilla are all products that do not need a manual or a handbook and still I find them very useful and well-thought trough. They might not all have started as they are right now, they have had additions and changes made to them, yet they are all so easy to use that one just have to log on and it works.

I never thought I would be writing the specifications for IT systems but that is part of my work now. Quite intimidating sometimes as most IT systems are difficult to use and lack many of those features one wanted. Therefore I try to find inspiration in the products that are easy to use, with the intention to define what make them easy to use and try to transform that into how I can build IT systems that are as easy to use as Spotify. Quite challenging, isn’t? I will let you know how it goes.

YouLive – Can you digitalize a live-experience while going global?

As I told you in the last post I planned to recapture some of what I learned from the Showcase at Primegroup last Friday. And what is better to start with than the project that was the last one I was involved in before my internship ended.

First I will tell you a little bit about the project and later about what I think was the key features which made it work.

YouLive

This was a really cool project, which in Swedish was called “Livelöpet”, but they translated it to ”YouLive”. Basically the idea was to host live concerts online. You had to book your ticket, it only happened once and you could interact with the artist during the show. The artist on their hand could see the audience reactions on a graph in front of them and also what song the audience wanted next.

In order to make the experience more exclusive there was limited seating and also if you booked your (free) ticket fast you could get better tickets, because they offered a few HD-tickets.

So how did it go? During Robyn concert there was 800,000 interactions. Totally there were over 2,4 million interaction on the concerts. They had 45 000 visits in a 105 minutes. And website traffic increased with 300 %.

Successful, Yes!

Facebook

How many pages are you fans on now? How many of them do you actively visit? How many of the pages post do you see on you feed? How many do you read?

A year ago a good Facebook page was fantastic. Having reached many fans was impressive and the more interaction the better. Today, everyone have a Facebook page. People are fans on a whole bunch and do not visit them as frequently. We tend to get better at screening. Therefore the best way to reach out on Facebook is by having the users post material on their wall, which you would otherwise post on the page wall.

I’ve told you before about the combined project between 7-eleven, GB glass and Mobicon, I think. They gave a way free ice-cream to everyone to let their friends now that they received one. This made them hand our 5000 ice-creams in about 4 hours if I remember correctly.

This is the same concept. You get the virtual ticket and publish that on your wall.

When one of your friend share something like this it becomes more valuable because:

  • You trust the source of the information.
  • You know that your friend own the product/is going to the concert etc.
  • You count on your friend not to recommend you crap
  • You might not have read/cared if you got the info elsewhere.

Exclusive, interactive and social

But even if Facebook had a big part in spreading the concept it a lot of other key features with lead to the success.

Exclusive

The concert was a one time only event, which was not published online after. Of course there where some home videos, but not the real thing. Also, the fact that you needed a ticket to get in made the event more exclusive. People wanted be part of the first live streamed concerts.

Interactive & social

The audience could interact with the artist and also with their own friends. If you connected to Facebook, you could hang out with your Facebook friends if they attended the concert too. So in the audience you could clap, make out with people, take pictures, throw a ball and more. Just like a real experience.

Sum-up

To sum up, there was many contributing factors which made Livelöpet a success, I say that the people at Primegroup was the key, they are extremely creative and inspiring, and I would recommend them in a heart-beat.

Twitter – From 140 characters to IRL friends

Finally I have some time to write. In other words I’m on yet another flight. This time to Lausanne and my friend Mikaela.  I will try to write a few post about an event I attended last week which I wish all of you could got the sometime. Prime Showcase, very inspiring!

But first I want to talk a bit about Twitter relationships, because for me this is getting more fascinating every week. Most people don’t understand twitter, they do not see the point of it, they do not understand why anyone uses it and when they log on they do not know what to do. At least that is a recapture of all my non-tech friends experiences, and every some more techy.

I think my first experience was a bit like that as well, I did not really know how and what to do. But I had to figure it out for a work project. Said and done, I did it!

I also started a private Twitter account, and today most of you have probably found my blog via my Twitter account. At first Twitter was a place to exchange information and learn new things but it soon became a forum where I had conversations and discussion, where I could ask about things that I could not find out about elsewhere. It became a necessity.

Along with this, I also got to know many of the people I was talking to. I began to read their blogs, comment on things they wrote, advised them when I could.

Now, I’ve reached a new level. I’ve got to know a few of them in real life.

Believe me when I say it, this are amazing people. Getting to know people online used to be taboo, it was for unsocial people and it was only creeps online. For me this is reversed now, some of the most brilliant people I know today, I found online.

What I’m trying to say is, never underestimate a possible relationship, even if the first introduction in in less than 140 characters online. You never know who is behind the keyboard and what possibilities this might lead to.

And to all of you who I finally know IRL. You truly are amazing!

Time to learn from my own lessons

Lately I felt more blocked from writing than usual. It could be because I have a lot going on; work, school, dancing and all those little things, like buying winter clothes. This weekend I had a very efficient weekend and managed to get a lot of my todo-list, yet the writing has not been happening.

Then I suddenly realised that it is because I’ve been bad at following my own tips. I said; never a business lunch, always a brainstorm lunch. Yet, lately I’ve barley left the office to go eat. I made it a policy to not write about office related things in my blog, but if that is going to happen, I need to get inspiration. Said and done, time to book up some fun lunches!

I suggest you do the same. At least if you live on the same part of the world as I do, because it’s getting darker, and you will need that inspiration! J

Thank you for letting me establish a digital footprint

A little more than 18 months ago I started blogging with the intention to improve my knowledge about social media. The blog soon contained post on everything from group collaboration to customer service. I did not mind leaving my main topic, because my second goal was to improve my English.

Lately I’ve had troubles making the time to blog. Working full-time with business development while trying to finish one of my thesis has done that to me. Sure I feel bad to leave my readers, I hope you are not too disappointed, I will come back. But I’ve also realized that my posts survived. I blog about 25 % of what I used to, yet my visitor count remains stable. This have truly made it easier to take the time to write when I can, because for me it’s a proof that my post are relevant to people.

I might not be the most knowledgeable in my field, but apparently I’ve learned how to write online in a way that generates traffic. And too me, that is worth so much. My blog is a proof of my ability to market in my second language. You guys give me confidence!

Thank you.