I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Preconceptions: Chocolate Pralines in a Red Tinfoil Wrapper!

As you might know, Belgium is famous for their wonderful Chocolate. So moving here I made it a habit to try new kind of chocolate; dark, milk, white, expensive, cheap, pralines and other kinds. Though it was not until recently I found out that I had preconceptions about chocolate and their wrappings.
As a Christmas gift …

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A Traditional Promotion That’s Buzz-Worthy

I guess these pictures says more than all my words, but I’m still going to talk about it a bit.

This campaign is a contest to win an Alfa Romeo, which you can participate in if you shop in the Woluwe Shopping Mall in Brussels. (or at least with my beginner French it is.)
This is a …

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A few ideas for language-targeted Tweets

I about 80 % of the time, I tweet, blog and communicate online in English. Though most people know English is not my mother tongue nor do I live in a country where English is the official language. Still I choose to communicate in English, simply because more people can understand what I am saying.
Even …

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

I'm also reachable via