Yesterday, I got the question “why do you blog?” of course I had around a million answers to respond with. Then I realized that the reason the person asked was not to find out why I blogged but to see if there was any reason to why he should blog.
This got me thinking about what [...]
A Traditional Promotion That’s Buzz-Worthy
Posted By Annelie Näs on January 14th, 2010
I guess these pictures says more than all my words, but I’m still going to talk about it a bit.
This campaign is a contest to win an Alfa Romeo, which you can participate in if you shop in the Woluwe Shopping Mall in Brussels. (or at least with my beginner French it is.)
This is a Social Campaign based on traditional marketing, and here is why:
- Eye-catching. The uniqueness of it, made people stop for a second and look at it. Most people, myself one of them, also took a few pictures, to pass on.
- Buzz –able. Because of the look of it, people will tell their friends about it. Perhaps they will show them a picture and tell them what it is for. Thus, people will know about the campaign by word and might visit the mall because of it.
Now, if you log on to their website you can clearly see that this mall does not usually work with social media marketing, or any kind of active online marketing. They simply have a website where you can get information about what their open hours are, and what stores they have.
However, with a campaign like this (and hopefully, similar ideas in the future) their own social media efforts will not be as needed, as the visitors will do it for them.
Thus, this is successful way of making traditional marketing social!
You might say that this can happened with anything that is “out of the box.” Because, this is what we do nowadays, we share what we see through technology. Still, it is more difficult to convince people to spread your marketing message, than just any message.
What do you think? Do you have any other examples?
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Tags: Buzz-worthy marketing, marketing, Social Maketing, Traditional Marketing
