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I'm Annelie, a Swedish business student who posts weekly articles about the latest developments in social media.
Posted By Annelie Näs on February 1st, 2010

Yesterday, I got the question “why do you blog?” of course I had around a million answers to respond with. Then I realized that the reason the person asked was not to find out why I blogged but to see if there was any reason to why he should blog.
This got me thinking about what [...]

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Try McAfee for Free: Benefits of the Partnership between McAfee & Facebook

Posted By Annelie Näs on January 19th, 2010

From time to time, I help people fix various problems with their computers. Many of them use Norton Antivirus which at least used to slow your computer down. Therefore I recommended people to switch to another Antivirus software. Now it was a long time since I used Norton, so I do not know if this is the case anymore, especially as they recently released Norton Antivirus 2010, which has got a few great reviews.

However, I still recommend people to switch to McAfee Antivirus, the program that I have personally been using since I bought my last computer two years ago. I really like this Antivirus, because it only “contacts” me occasionally and when it does, I actually understand what it is asking for. Something that I have realized that other Antivirus software fails to do. Sure the program has many other benefits of using McAfee, but that is my personal favorite.

So why am I telling you all of this?Facebook McAfee Partnership

Here is why: In the Facebook blog the other day I found out that McAfee has a special offer on the McAfee Facebook Fan Page, where all fans get a six month complimentary subscription (Yes, that is correct complementary means free). Basically all you have to do is log on to their fan page “become a fan,” go to the tab “Protect Your PC.”

In addition they offer a reduced fee on the subscription after those six months for all the Facebook fans.

Now, they will ask for your credit card information when you sign up, but they won’t charge you anything. All you have to do is sign up for an account, fill in all your details, and download and install the software. (Before you do this, remember to uninstall any current antivirus software: here is why)

Now to the marketing:

Talk about a great offer and marketing campaign at a good time.

The offer is a result of a partnership between Facebook and McAfee, with the goal to:  “Through this partnership, the two companies have jointly created security solutions that include McAfee security software, a custom scanning and repair tool, and consumer friendly education materials that Facebook will make available to its more than 350 million users. In total, this is a first-of-its-kind security offering that represents a major milestone in the fight to secure the Internet and reduce global cybercrime.”

The benefits of the Partnership

  1. As almost everyone is a Facebook user today, they manage to reach a big audience.
  2. People like me will spread and recommend this offer making the campaign viral, thus even bigger.
  3. Facebook shows humanity by giving their users a way to protect their computers.
  4. McAfee reaches new potential customers, from which they can earn long term profit.

Now, I hope you believe my words and my phrasing of McAfee and try it immediately and please come back here later to share your McAfee experience.

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