I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Where was the Buzz around Google Buzz?

Today Google’s latest service Google Buzz launched, and at least it took me by surprise, because I had not heard about it. I follow over 100 of the biggest social media, marketing, tech and web development blogs, yet the first article I could find about Google Buzz was published about four hours ago.

The function is coming to all Gmail users during the next couple of days, and I have to admit that I’m not one of the lucky ones who already got it. However, I was able to get a glimpse from it by looking at some other people’s account. Because you can see “buzzes” from those who have account and has “buzzed” publicly, here is Mashable’s.

So what is Google Buzz?

Google Buzz is Google’s first real attempt to a social network. It is build in to the Gmail interface and automatically connect you with your friends, and with 150 million Gmail users this is a social network with a high potential.

Here is the official video introduction:

So where was the Buzz around the launch?

Before the launch of Google Wave, there were videos, a site, invites and comments from those who had tried it. Yet, I still have not figured out how I could best implement the use of it in what I’m doing. However, I did know what Google Wave was.

With Buzz the opposite seem to be going on, no one had heard about it, or at least not said anything about it. The network seems to be easy to use and it does not require much set up as it is built into Gmail.

Now this might have been a smart move considering the amount of Buzz that is going on right now. On Twitter I looked at the hash tag Google Buzz and within seconds I had 290 unread tweets. Thus, they might not have needed too much pre buzz.

But why not? What will they win or lose on not having any buzz? Did they have any test group outside of Google before the launch?

I think that the face that they did not speak about it before make the implementation quicker. Because of the fact that Google is so established, they knew that the Buzz would come with the launch. Therefore by releasing it to all in a few days, they created an “eagerness” of people to try it out. Which could mean that people have time to create their own opinion before they have heard everyone else’s?

What do you think?

Try it out, or check the buzz, (without getting to influenced 😉
Here are is some of the latest Buzz about it:

  1. Excellent point. I may not have my hand on the pulse as you do but I usually catch the buzz for news like this at least a little in advance. Well, it's out now in a big way 🙂

    Comment by Ryan on 2010/02/10 at 01:10


is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation



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