More than a year ago, Mashable started to create lists of inspiring people on twitter in certain areas, which they shared in posts on their website. The lists were not only good marketing for the people on them, but they were also great for new Twitter users who want to find people who tweet about their field of interest.
Today, I see a similar trend happening on other blogs; people recommend other’s that they are following and put up a link and a description of the user. But this seem a bit “yesterday” to me, after all; we now have Twitter lists to do that.
If I go back to Mashable again, you can check their Twitter account and see that they have created multiple lists that is now named for example; web, twitter-stars, design, marketing and of course social media.
This means that if I want to I’m interested in one of the lists that Mashable have, I do not have to click on each users, I could simply subscribe to the list and see if I like it. Then, I could decide to start following individual users and not the list, but I saved a lot of time.
I recently did something similar when preparing a Swedish Blog post, I wanted to tell people about the social media representatives of Dell. Instead of listing each of them, I created a list with those I knew about and linked to that one, giving my readers an easy way to get in touch with anyone of them, in just one click.
So the next time you are recommending people to follow on Twitter on you blog. Do both! Give them the easy option to follow your list (which is good marketing for you also) or each individual !
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I work as a web development manager at a swedish telecom carrier. I write about tips, tools and examples for better web experiences. 
