I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

3 Things That Would Improve Twitter Suggestions

Today Twitter added a new interesting feature which is common on other networks like Facebook and LinkedIn, where you are suggested who to follow. According to the twitter blog the suggestions are based on several factors, including the people you follow and the people they are following.
I find this feature very interesting, especially for …

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What will happen to Apple after Steve Jobs?

I just read this “In 2008, a CNN iReporter (the amateur arm of user-generated content for the U.S.-based news service) reported incorrectly that Apple’s CEO Steve Jobs had suffered a heart attack. The report knocked the Apple stock from $105.27 to $95.41 in just a short moment, leaving everyone reeling” in the book trust agents.
This got me thinking of …

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3 ways of using Yammer as meeting support

For those of you who have not tried it, Yammer is an internal microblogg. This means that only people with the same email can see each other microposts. Just like twitter you can also send DM and Reply messages to the people in the network, so they are very similar in that way, which is very …

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Iphone blog: Make the summer the time to get ahead

I’m at the airport waiting for My flight to nice, France. In my suitcase i have two books, trust agents and six pixells of separation. I got them around christmas, but have not had the time to read as Ive been busy reading school litteratur. I have à rule: no reading for fun until done …

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

I'm also reachable via