Most companies create their website by putting together a list of demands and features they want, which they hand over to a developer who build this from scratch. Companies are usually very happy with this solution and sticks with it for a few years until it is outdated and then they send in a new list of demands.
Lately, however, I’ve realized that lots, I mean really many, companies have website which leave more frustration than anything else. I might visit a website of the bookstore I’m going to, only to realize that they don’t have their selection online. (This happened today) Something that is extremely frustrating, as nowadays I expect this from a website.
This got me thinking of how many times I check in on blogs which are better than newspapers and online stores which have more and better info than the IRL stores. Some purchases I might want to do IRL but, don’t do, because the website of an e-company is just so much better.
What will big companies do, when smaller, unlikely competition begins to beat them? And fast?
We all know that things happened extremely fast on the web. But bigger companies realized how fast they can become out dated because of this. What happened when the web beats bureaucracy?
To my point earlier, about hiring a developer to create a website from scratch. What will happened when free versions are better than the customized? This scenario is possible because we like what we know, and if many uses the free one’s that is what we now. They don’t even have to be free, they just have to be made so they can be adapted. Developers can even use them, but will probably not be able to charge for as many hours.
Are big companies, and bureaucracies ready, for the power of good, simple web solutions?
I work as a web development manager at a swedish telecom carrier. I write about tips, tools and examples for better web experiences. 
