I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Twitter – From 140 characters to IRL friends

Finally I have some time to write. In other words I’m on yet another flight. This time to Lausanne and my friend Mikaela.  I will try to write a few post about an event I attended last week which I wish all of you could got the sometime. Prime Showcase, very inspiring!
But first I want …

Read full article >>

Time to learn from my own lessons

Lately I felt more blocked from writing than usual. It could be because I have a lot going on; work, school, dancing and all those little things, like buying winter clothes. This weekend I had a very efficient weekend and managed to get a lot of my todo-list, yet the writing has not been happening.
Then …

Read full article >>

Thank you for letting me establish a digital footprint

A little more than 18 months ago I started blogging with the intention to improve my knowledge about social media. The blog soon contained post on everything from group collaboration to customer service. I did not mind leaving my main topic, because my second goal was to improve my English.
Lately I’ve had troubles making the …

Read full article >>

is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

I'm also reachable via