How would your sales statistics look if all your products where as easy to understand and use as the iPhone or Spotify? Do they sell because they don’t need a manual? Is that the 3rd or 4th reason to success (After right product at the right time etc.)? Can we apply this to other things?
I’ve started to realize that the products that I use the most and actually enjoy using are the once that do not need a manual or a course or years of experience to learn. IPhone and Mac, Twitter and Facebook, Spotify and Filezilla are all products that do not need a manual or a handbook and still I find them very useful and well-thought trough. They might not all have started as they are right now, they have had additions and changes made to them, yet they are all so easy to use that one just have to log on and it works.
I never thought I would be writing the specifications for IT systems but that is part of my work now. Quite intimidating sometimes as most IT systems are difficult to use and lack many of those features one wanted. Therefore I try to find inspiration in the products that are easy to use, with the intention to define what make them easy to use and try to transform that into how I can build IT systems that are as easy to use as Spotify. Quite challenging, isn’t? I will let you know how it goes.
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I work as a web development manager at a swedish telecom carrier. I write about tips, tools and examples for better web experiences. 
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