Hi

I am...

Annelie

My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]

specialist

I would humbly

consider myself being an...

Everyone else created their own daily – so I did it too!

After being featured in countless of “daily’s” made by people via paper.li, I cannot say anything else but that I was curious and very skeptical. Yet, my curiosity won and I created my own “daily”, though for now it is called What’s up!

Honestly, I have not really figured out the benefit with it yet, exempt …

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Do we all climb a digital staircase?

Can we classify how digital a person is based on the accounts and digital products a person has? Some discussions about a similar idea got my head spinning. And I cannot decide or picture if such a staircase exist? Do I make sense.. probably not. Let’s exemplify!
If a person has a smartphone can we …

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No more excuses – with this app I have to get the iPad

2010 turned me in to an Apple fan! Iphone and Macbook and I was hooked. (Though sometimes I’ pissed at them!) Actually I think it was the transfer from school to working that did it, but never the less. Since the iPad was released in Sweden I’ve been trying to make excuses why I shouldn’t …

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Facebook Places and LBS in Sweden

About a year ago I began doing the research to write a thesis on LBS (Location based services) which turned out to be a quite interesting choice as the services what just taking off in Sweden. This week it became mainstream as Facebook finally released Facebook Places in Sweden. Most my friend began using it …

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public

is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

I'm also reachable via