I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Do we all climb a digital staircase?

Can we classify how digital a person is based on the accounts and digital products a person has? Some discussions about a similar idea got my head spinning. And I cannot decide or picture if such a staircase exist? Do I make sense.. probably not. Let’s exemplify!

If a person has a smartphone can we then take for granted that they have Facebook? If a person has a tablet, can we assume that they have a smartphone? you see were I’m going with this. Do you have to climb a digital staircase to adapt to new technology, or can my grandfather who does not have a computer understand the iPad? Probably he can understand it after sometime, but he would probably not see the same usage as someone his age who have used computers and maybe even have Facebook

If there is such a stairway, where does Skype enter? Or Spotify? Is there digital items that are excluded from such a staircase? Perhaps the kindle is more of an alternative for people who like to read than a step up from the browser reader?

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

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