I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Everyone else created their own daily – so I did it too!

After being featured in countless of “daily’s” made by people via paper.li, I cannot say anything else but that I was curious and very skeptical. Yet, my curiosity won and I created my own “daily”, though for now it is called What’s up!

Honestly, I have not really figured out the benefit with it yet, exempt for giving people who don’t have Twitter a place to read many of the things I read in a place with nice layout. If you have twitter and/or google reader and follow me you get a screened version of what I read… I only share what’s worth sharing after I read it my self. This streams everything that people I follow share, of which for most people is information overload.

Anyway… I will give it a real shot, after all, I did not see the point of Twitter either from the very beginning. 😉

ps.. here is the address http://paper.li/AnnelieNaes

  1. […] This post was mentioned on Twitter by Annelie Näs, Annelie Näs. Annelie Näs said: RT @annelienaes Everyone else created their own daily – so I did it too! http://bit.ly/h7PrtR […]

    Pingback by Tweets that mention Everyone else created their own daily – so I did it too! | Annelie Näs -- Topsy.com on 2011/01/26 at 19:21

  2. Hej Anneli!

    I’ve been seeing your dailys now for a while, and I’m wondering if you’ve been measuring the results at all? Do people read the dailys, and have you noticed an increase in follows & interractions from those you feature in your dailys? Just curious!

    Comment by elodie on 2011/02/16 at 13:18

  3. Hi Elodie!

    I’m still evaluating the process, but what I can see is that most people enjoy being featured and comment on it. But so far it has not given any interesting leads. What I can see also is that the same people tend to be featured which is not as cool as if it would be different. Thanks for asking though, I think I will give it some more time and then do a real evaluation. Please ask if you have any specific questions.

    Comment by Annelie Näs on 2011/02/16 at 17:17

  4. Hi Elodie, I just posted my evaluation http://annelienaes.com/2011/03/evaluated-paperli-my-daily/ <- check it out!

    Comment by Annelie Näs on 2011/03/04 at 15:28

  5. […] a month ago I wrote a post called “everyone created their own daily, so I did it too“. The title is pretty revealing, I used paper.li to create a daily paper sharing various […]

    Pingback by Evaluated: Paper.li & my daily | Annelie Näs on 2011/03/04 at 15:25


is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

I'm also reachable via