I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

No more excuses – with this app I have to get the iPad

2010 turned me in to an Apple fan! Iphone and Macbook and I was hooked. (Though sometimes I’ pissed at them!) Actually I think it was the transfer from school to working that did it, but never the less. Since the iPad was released in Sweden I’ve been trying to make excuses why I shouldn’t buy it. Simply because I’ve spent way too much money on technique products this year. But now I’m out of excuses. I simply need it because of this app:

I have to admit that it is a disappointment that you cannot create prezis on the app. (at least not from what I can see in the comercial) But hopefully that will come in time. Until then I have to get an iPad to spread my Prezis!

  1. Hi Annelie,

    Downloaded the app yesterday. It gives me errors on my old presentations so I can’t open them, but the test presentation work. Will elaborate more tonight. Love the idea to combine the “impress factor” of both Prezi + Ipad, powerful to pitch an idea to someone.

    PS, you deserve an IPad, I’m sure!

    PS2: Regardsless of how much I like Prezi, my promise to never use Powerpoint again has been broken 🙂 http://ms–online.blogspot.com/2009/02/prezi-for-president.html

    Comment by martin121 on 2011/01/12 at 15:25

  2. Hi Martin,

    Did you ever try to present using prezi and the ipad? And are the error still there?

    I agree with you “ps2”, regardless of how much I love prezi I still think that sometimes it’s quicker and easier with ppt. I guess lazyness has struck!

    Comment by Annelie Näs on 2011/02/10 at 21:35


is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

I'm also reachable via