I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Bring sales in to the phone with mobile webpages

Sweden, and many other parts of the world, seems to have caught app-fever a while back. When even the banks are competing about who’s application is most user-friendly, that says something. Though I love apps, and have got quite a few, I’m still a bit surprised by this, at least when I look at how many more have apps than a mobile page.

After all, mobile pages will bring more sales to new customers than mobile apps.

Why? It’s simple, when you are looking into buying something, you will Google to find the company website or a place to buy the product. You won’t go and download the app, to see if the app even offers a store only to see it’s not and then go to find the website. Maybe someone will, maybe in the future more of us will, but we are not there yet.

Then we find the company website in our phones, so we checking out, zooming in and out, scrolling around, waiting for the page to load, only to find out that no, I really do not want to buy anything in my cellphone on this page because there is to much of a hassle.

But once in a while, we find those mobile webpages, that sure has a link to the main page, but mostly are shaved down to the most necessary functionality to fit easy in the phone, and we get tempted into buying, right there, on the metro or where ever we might be.

The only problem is that most companies want us to buy with credit card instead of pay pal, and in Sweden this mean that most have to go through “verified by visa”, and when do we ever have that little extra thing for security banking in the bag. Never! Screwed again.
Companies are really making it difficult to bring sales into the cellphones, and it could be so easy!

  • A mobile page & a easy/portable pay option. (Maybe – book now, pay with your email confirmation)

Example; where would you prefer to buy?















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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

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