Sweden, and many other parts of the world, seems to have caught app-fever a while back. When even the banks are competing about who’s application is most user-friendly, that says something. Though I love apps, and have got quite a few, I’m still a bit surprised by this, at least when I look at how many more have apps than a mobile page.
After all, mobile pages will bring more sales to new customers than mobile apps.
Why? It’s simple, when you are looking into buying something, you will Google to find the company website or a place to buy the product. You won’t go and download the app, to see if the app even offers a store only to see it’s not and then go to find the website. Maybe someone will, maybe in the future more of us will, but we are not there yet.
Then we find the company website in our phones, so we checking out, zooming in and out, scrolling around, waiting for the page to load, only to find out that no, I really do not want to buy anything in my cellphone on this page because there is to much of a hassle.
But once in a while, we find those mobile webpages, that sure has a link to the main page, but mostly are shaved down to the most necessary functionality to fit easy in the phone, and we get tempted into buying, right there, on the metro or where ever we might be.
The only problem is that most companies want us to buy with credit card instead of pay pal, and in Sweden this mean that most have to go through “verified by visa”, and when do we ever have that little extra thing for security banking in the bag. Never! Screwed again.
Companies are really making it difficult to bring sales into the cellphones, and it could be so easy!
- A mobile page & a easy/portable pay option. (Maybe – book now, pay with your email confirmation)
Example; where would you prefer to buy?