I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Introverted leaders doesn’t have proactive workers, good listeners do!

I just finished reading an article from the December issue of Harvard Business Review called “The hidden advantages of quiet bosses”. The article discusses the benefits of introverted leaders compared to extraverted leaders and focuses on who will have the most proactive workers.

The author Adam M. Grant argues that introverted leaders makes better leaders as they have more proactive workers. While extraverted leaders have less proactive workers as they tend to feel threatened by them. I cannot help but find this quite a strange claim because in my mind, workers do not become proactive because they have the room to be proactive. They do it because they feel encouraged and inspired to do so. Sure leader who feels threatened will not have proactive workers but I do not think being extraverted means feeling threatened by proactivity. I find that a big generalization.

Instead I want to argue that leaders that are good listeners are those who will have the most proactive workers. Because they will not only allow a worker to be proactive but they have a higher chance of encouraging their workers to be proactive as they will feel that they are noticed for it. Leaders which are good listeners will give workers the space and attention necessary to become proactive.

  1. I agree! There are many introverted people who are in leadership positions who end up being horrible because they are usually the judging-type who keep quiet about their feelings and their opinions, which just sets the employees up for failure, because how are the employees supposed to read their managers’ minds?

    Comment by Sandy on 2011/02/06 at 18:48

  2. I agree, and like to add how will anyone ever read another person’s mind? People have to get better at sharing what they think as well as accepting what others think. Keeping quite rarely solves it.

    Comment by Annelie Näs on 2011/02/10 at 21:37


is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

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