I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

No more multitasking – just answering is the key to productivity

Multitasking or doing one thing at the time. Working early in the morning or working-out before work. The theories on how to be most productive are many and sure you can try all of them to see which makes you most productive. However, it is my firm believe that everyone has their own way of accomplishing their highest degree of productivity and it this does not necessarily mean that it won’t change depending on the circumstances.

Having that said, I thought I would share one of the thing that many people ask me about. “How the h**l do you have time for everything?” I’m believe in completing one task at the time to do them at the fullest, but I also believe that you should never let your team members wait for an answer of a question you can answer in less than 15 minutes. (Which might be why a colleague one’s reminded me to answer an email I’ve received 8 hours earlier)

My theory is this: If I am focused on one thing and trying to fix this and I get stuck because I need information or knowledge from one of my team members, I tend to want it as soon as possible rather than the next day. That might mean that my colleagues have a similar idea.

Giving is getting – or what do they say? If I learn how to answer their questions while still focus on my bigger task, I can help them stay focused and the processes can continue while I’m not focusing on the exact same thing as they do. As an example, imagine that you have two project running parallel with different people on them. If I can answer a quick question for project B, that one can keep going while I’m focusing on project A.

Thinking like this have made risen my level of productivity significantly for a number of reasons:

1. Projects I work on rarley “get stuck”

2. People tend to answer my questions fast as I do the same for them

3. I can have many things running parallel

Sure this have it’s down-sides as well. As an example, people tend to ask me questions they know that others can answer as well, simply because they know that I’m likely to answer faster.

Either way, try once or twice to think like this when you are really focused on what you’re doing and “you” might be able to get even more things done.

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

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