I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

The one rule that must apply to all web stores

I cannot help but wonder sometimes how website administrators cannot spend more time on usability for the customers. I now that many bigger developments takes time, but how come I visited at least 5 different webstores selling curtains the other day without one sorting on length.

I started to think about this and how many websites there are that seems to over look things like this, they miss some of these functions that would make all the difference. I also though how seldom it is that you go in to the webstore you’re working with and actually try to make a purchase from the eyes of a customer and even more how you always know to much to be blank.

So how are you supposed to know what they will be looking for when it is obvious to you? There is one simple rule that has to be counted for.

Every feature that identifies a product should also be included in the way that you sort or search for products.

For clothes it can be size, fit, colour, gender, style, occation, lable, fabric and so on.
For  curtains, it should defiantly be type, length, colour, fabric and maybe lable.

If you will find these categorizations when you go in to the specific product, you also have to be able to find that product by sorting it out. If you want to benchmark to something look at technical specifications of a product such as a computer and a camera and to the same for what every product you are selling. I assure you it will help your customers find what they are looking for.

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

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