I cannot help but wonder sometimes how website administrators cannot spend more time on usability for the customers. I now that many bigger developments takes time, but how come I visited at least 5 different webstores selling curtains the other day without one sorting on length.
I started to think about this and how many websites there are that seems to over look things like this, they miss some of these functions that would make all the difference. I also though how seldom it is that you go in to the webstore you’re working with and actually try to make a purchase from the eyes of a customer and even more how you always know to much to be blank.
So how are you supposed to know what they will be looking for when it is obvious to you? There is one simple rule that has to be counted for.
Every feature that identifies a product should also be included in the way that you sort or search for products.
For clothes it can be size, fit, colour, gender, style, occation, lable, fabric and so on.
For curtains, it should defiantly be type, length, colour, fabric and maybe lable.
If you will find these categorizations when you go in to the specific product, you also have to be able to find that product by sorting it out. If you want to benchmark to something look at technical specifications of a product such as a computer and a camera and to the same for what every product you are selling. I assure you it will help your customers find what they are looking for.