I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Stop saying that it is not part of your job – and learn something new!

For most of us parts of our job includes developing, using and taking decisions about things that does not belong to our main specialty. If could be anything from ordering IT systems to defining how to profile a product in the market or something completely different.

In these situations we have two choices. We can either try to limit the situation down to what we do know and decide from there.  People who think like this often say “I don’t know about this, and this is not part of my job.” Or we can try to understand the situation to the extent that we feel confident about what we take a decision about.

I argue that it cannot come much good from the first alternative. It might be the simple solution and if we’re lucky, it might even turn in to good things But most of the time I think that making decisions this way will only come back to haunt us. With things that need to be changed or fixed, and many times cost us more than what the time to fully understand would have.

The other way is far better in the long run I say. But it does take a lot more effort, time and energy. As it expect you to constantly wider your knowledge. However, by always trying to think everything trough and understand the whole picture you will probably end up saving time in the end.

So please people, stop saying that it is not part of you job, you might actually end up learning something from it. And that is when inspiration strikes!


is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

I'm also reachable via