I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Thoughts on transparency

Tonight I sat down with miss Sara Öhman and discussed a few social media topics as a preparation for tomorrow’s lecture. One of the things mentioned (ofcourse!) was transparency and eventhough we decided not to continue discussing it,  it got me thinking.

What does it really mean to be transparent? The first thing I think about is sharing and full-disclosure. But more than that you also have to think about the amount. Am I more transparent if I update everything I do during the day? Or am I more transparent if I occasionally share everything? Can I say that I am transparent if I don’t share everything all the time?

For me transparency is about not hiding things. If someone feeds me their every step it might even be more difficult to see who they really are, because of the information overload. Regardless of what some might say, there is something called too much information!

My conclusion is that if you are totally transparent: you allow yourself to share anything but you don’t share everything.

  1. […] This post was mentioned on Twitter by Annelie Näs and MariaLuisa Sotomayor, Vota Inteligente. Vota Inteligente said: Reflexión: la completa transparencia significa permitirse revelar cualquier cosa, pero sin compartirlo todo. Opiniones? http://bit.ly/fYBqWX […]

    Pingback by Tweets that mention Thoughts on transparency | Annelie Näs -- Topsy.com on 2011/02/08 at 17:59

  2. Good point, to much info might saturate my curiousity. Then I won’t read anymore and. Suddently your profile is cloaked! As with everything in life, a adequate dose is what you need.
    Your last sentence says it!

    Comment by Mikael on 2011/02/11 at 12:31


is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

I'm also reachable via