I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Time to focus on native traffic?

When learning about social media and SEO, while blogging a lot, it is easy to focus on how to optimes post to work for these media. Writing titles what people react on and want to read more about on twitter as well as tagging the post with the proper tags for SEO, you’ve probably read all the tips.

But thinking about it, too little time is spend on how to get people to return to your blog and coming back because they recognize the name and the look. Maybe they don’t begin to subscribe the first time they read something they like, maybe not the second either. But if I find a blog three times that is producing material I enjoy, I will begin to follow it.

I’m writing about subject that a lot of other bloggers do too (though, I guess most topics are frequently blogged now) but add to that that the field is marketing and business development, then most of the authors have skills in these fields and know how to spread their blog. This means that both search terms and followers are difficult to compete with if you don’t create unique content.

Therefore I believe that more time should be spent on getting native traffic. How do you get people to return to you blog? Quality content, unique content, curiosity. You name it! I will try to focus on those things when I blog this year, we will see how it goes.

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

I'm also reachable via