I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Why don’t you just do what you love?

What do you do for fun? Play wow? Travel? Listen to music? Watch countless of youtube clips? Whatever it might be, it might be the key.

There is currently a quite popular Facebook app that allows you to check how many hours you’ve spend browsing Facebook. I have not tried it myself, mostly because I think the number is scaringly high 😉 But it got me thinking on how many hours I’ve spend browsing the web in general and how much I have to thank that in my work. There are few development questions that I cannot associate to previous experiences for my own casual surfing.

Isn’t this a proof for that I’m really doing what I was meant to do? Think about it, if you spend hours watching tv or playing wow it might be a reason for it? What did you learn while enjoying yourself on other things?

I think we all know a bunch of people who are clueless about what they want to do in life. Isn’t this where we should start advising them on? If we listen closely enough I think it is evident in most. Yet we look at what we know and try to find suggestions for them based on that.

Totally lost track of my initial posting idea, but I find this ideas worth putting out there.

  1. […] a month ago I wrote a post called “everyone created their own daily, so I did it too“. The title is pretty revealing, I used paper.li to create a daily paper sharing various […]

    Pingback by Evaluated: Paper.li & my daily | Annelie Näs on 2011/03/04 at 15:23


is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

I'm also reachable via