Hi

I am...

Annelie

My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]

specialist

I would humbly

consider myself being an...

Why you should always make career choices based on having fun

When you come to crossroads in you career it easy to start to questioning your focus. Because there are many reasons to take a job, leave a job or switch jobs. But in the end there is only one that matters, having fun.

Thus, here are (to start with) 5 reasons to always choose fun!

  1. First, and obviously, you will have fun 40 hours/week (At least!)
  2. You never know what will happen tomorrow, so make sure you have fun today.
  3. Enjoying what you do (aka having fun) often equalizes a higher performance
  4. Your colleagues will like to work with you, as you are passionate about what you do.
  5. Taking the “normal” or “planned” route could lead you to the top,
    but it might not and then you might have spent your time not having fun while finding out.

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public

is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

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