I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Selling tickets online in a world without printers

My title pretty much says it all – if you are selling tickets online you have to consider the fact that most people do not have printers at home any more. Which means that either people wont buy because they are not sure if they need to print something or they will buy and be …

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The Importance of Timing for New Product Launches

As part of my current research on companies overruling customer power I’ve read an interesting study by Dr. Anthony Di Benedetto called “Identify the Key Success Factors in New Product Launch”. Though the study shows many interesting points both expected and unexpected there are a few ones that stuck with me more than others.
The one …

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10 reasons to why students should have LinkedIn

LinkedIn is a powerful tool in the professional world. It lets people get to know you, your network and your skills. And it gives you a place to build your professional network. Yet many student have not begun to use the network as a tool in the future job hunting yet. Thus, I wanted to …

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Improvement should be the focus for product development

Recently I’ve spent a lot of time thinking of what makes some product so much more successful than others. As I work for in the telecom industry products easily become cellphones as this is something I know about. So what is it that makes the iPhone so much more successful than other brands? And how …

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Evaluated: Paper.li & my daily

About a month ago I wrote a post called “everyone created their own daily, so I did it too“. The title is pretty revealing, I used paper.li to create a daily paper sharing various online material in a newspaper format. I choose it to be based on my tweets and the people I follow on …

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

I'm also reachable via