I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

10 reasons to why students should have LinkedIn

LinkedIn is a powerful tool in the professional world. It lets people get to know you, your network and your skills. And it gives you a place to build your professional network. Yet many student have not begun to use the network as a tool in the future job hunting yet. Thus, I wanted to gather up a list of reasons to change this. It is time to get on the network now!

Here are 10 reasons to why students should have LinkedIn:

1. Stay connected with those you meet during your study period

Business cards get swooped when you meet people briefly and emails when you have classes with people. But from experience networks like Facebook make it easier to connect as we are constantly reminded about what people are up to. Therefore you should start right a way to build that network for your professional contacts.

2. Keep a dialog with those you meet

As I said in the first point, you get constantly updated about what people are up to. Use that to stay connected. Email people who change jobs or comment on someone who share a link and thus keep the dialog going.

3. Make your resume a constant work in process

Most of us have a resume that is only updated when it is time to apply for a new job. But when you have it on LinkedIn it is easier to update it more often as you’re constantly reminded of it. And we all know that things we work a lot with is often better than things we do “last second”.

4. Let others know what you are up to

Like you can stay connected by other’s updating what they are up to. You can do the same. Let people know about you latest projects and when it is time to graduate. People might have something they can contribute with.

5. Get endorsed for the work you do in school

It is easier to get endorsement when you have a reason to ask for them and while it is current. Let teachers and mentors endorse your work in school or with a project on LinkedIn right after they finish. Then you have it ready when and on print when someone wants to know more about you.

6. Give recruiters a way to find you

Recruiters are always looking for the best students. If not based on grades then best in other reasons. Give them a way to find you by having a well worked through LinkedIn profile.

7. Connect with people in the companies you are interested in

When it comes to big companies it might be hard to get in contact with a person as their website rarely gives you names on others than press people and the CEO. With LinkedIn you can research for some interesting connections yourself.

8. Show people what you know by participating in the forums

Many people ask questions in the forums on LinkedIn. Here you have a reason to show people that you know what you are talking about, by contributing with answers.

9. Apply for jobs on LinkedIn

When you have a complete LinkedIn profile, with resume, summary and endorsements LinkedIn can be a powerful tool to apply for jobs with, because people recruiting have a lot more than a piece of paper to go on. You can send people your resume as a link or you can apply for one of the jobs advertised on the forum.

10. Begin building your professional brand online

What it all adds up to is a price of your professional brand. What do people find when they Google you? If you are not ready for or don’t want to have your own website or portfolio this might just be enough.

If you’re still not convinced, read some of these stories.

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

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