I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Evaluated: Paper.li & my daily

About a month ago I wrote a post called “everyone created their own daily, so I did it too“. The title is pretty revealing, I used paper.li to create a daily paper sharing various online material in a newspaper format. I choose it to be based on my tweets and the people I follow on twitter, which seems to be the most common set up.

My plan with the creation of “What’s up?” as I called it was to investigate the opportunities with the service and what I could use if for. Unfortunately now, a month later I shut it down until later on. The reason is mostly because I think that it is currently to generic. I am usually all about beta product that I can test and see developed, but here the options for customization are to small for me to find it worth while.

For some, it might still be useful, Nikki Stephan have a few good suggestions on how to use it, but until I do I want to see at least the following customizations possibilities until I will join again:

  • Option to add more than one filter, my followers and this hashtag for example.
  • Option to choose the top featured story every day.
  • Option to choose how many categories and posts that it should contain
  • Option to have post open in the paper or in a new tab
  • Option to add facebook comments, or other comments in the articles to make it more interactive
  • Option to choice to update and republish (today it publish a new paper daily at a set time)

In other words, with more possibilities I might return, but for now on, I will continue reading the people I follows tweets on twitter.

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

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