I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Why do some companies succeed without a hint of customer care?

I just read an article about a Facebook privacy, which was referring to a girl who found out that someone was impersonating her on Facebook. The girl reported it to Facebook in the way that they want you to report an impostor profile but that she never heard back from them.

I have also reported things to Facebook, smaller things, such as groups who are misleading, such as the fake Facebook pages I wrote about before. But I did not hear back from them either.

Now in my cases, I understand that they cannot report back to each individual, but when it comes to people being impersonated etc, I think they should. Sure they have to make judgments and possibly they get tons of reports daily. But for an individual this does not mater. They still feel mistreated.

However, big companies seem to be too untouchable. I’ve been planning to write share a friends experience with the Apple customer care. He tried to contact them about his account constantly resetting and got the same autoreply 3 times, which did not even relate to his question. But there was not much more he could to about it, and as far as I know the problems still exist.

What is it that makes some companies so untouchable? And what is it that make us want their products even though we know that if we have problems it is up to us?

We all want what we cannot have?


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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

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