I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Adding to orders – the missed opportunity of online retailers

I’m a frequent online shopper and probably to about 75 % of my purchases online. (Not counting food). Many online shops are far from easy and usable while others are splendid. However, there is one thing that almost all have in common.

They are all failing to seize the opportunity to have customers make additions to orders.

Most order confirmations contains the following

–       A specification of the order and payment

–       Delivery address and way of delivery

–       Company information

–       And a few info about web orders and changes

What I am missing is the option to see a few product related to what I bought which can be added to much purchase. In a normal store you rarely have the possibility to do up sale after the purchase, but in an online store you do. Because there are a few hours or days until your order will ship.

Many might hesitate to buy that extra product they looked at or that product accessory as the amount in the check-out is to high. But if they do the order and then get a reminder in the order confirmation or in a separate mail, they might consider it. This might also be a great time to give them a discount as well.

Think about it – how can you make up sale happen after the order has been placed, yet have it delivered with the original order?

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

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