I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Never accept the first alternative

Yesterday I got a new nickname “the opinion machine” – why? Pretty obvious there is nothing I do not have an opinion about. Why? Because someone have to.  I am constantly surprised of how many things are agreed on with out a question or an alternative.

Maybe I’m picky or cynical but I truly believe that if something is agreed upon as first glance it cannot be the best possible solution.

  • How do you know if the suggestion is though trough if you do not ask questions?
  • How do you know if there is nothing better if you do not give an alternative, or ask for one?
  • How do you know what you think about it with out a discussion about it?

The lesson is as simple as this: Never accept something without seeing another alternative, asking a question or discussing it.

And why do I share this? It is as simple as this: after discussing something a few times, seen the alternatives and made a decision the results will feel and be much better.

  1. Good point!

    Comment by Tom on 2011/05/01 at 13:24


is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

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