I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Why leaders should be inspired by online games

A friend told me about Jane McGonigal’s Ted talk a few days ago, and this morning I finally had time to watch it. Believe me, you should no wait that look, you should drop everything right now and see it. Because if you are a online gamer you will learn about your possibilities and the education you have done, and if you are or will be a leader you will learn of what you should do to get the people you work with as passionate about what they to as an online gamer can be about the game.

Jane talks about how the ideas and wisdoms one can draw from online gaming can be used to save the world and I believe that it can be done. But more than that I think that her ideas can safe people’s daily drabness. If we could design work environment where we where contantly encouraged for what we did, like we are with skills in WoW, we could level more in real life to.

For example, If I’m a person who is terrible with numbers and great on speaking in front of people, I would already have a high skill on speaking but not on numbers. Then in my work place I could be encouraged to get even better at speaking, but also to improve what I’m not good at, and get points for everything I do which for example could give me a higher salary or a longer vacation. Perhaps one should get bigger rewards for developing the skills we are worse at.

Now, I know that some companies have grading systems similar to what I just said, but I think they are built in the wrong way. If you build them like games they could actually trigger the gaming feeling in everyday life and all of us could work to improve ourself.

Another point that Jane makes is that in gaming we are always trusted to complete the next challenge, and we always get challenges that are on our level or slightly higher. I think this is perhaps an even better lesson. As a leader you should trust your employees to complete their challenge and evenly important, you should make sure they know that you trust them.

Now, I should stop blabbering, and you should watch:

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

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