I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Product portfolio: less is more!

Product development has been constantly on my mind lately because of my thesis work. And I bet that most who have written a thesis would agree with me that it is quite frustrating to find out really interesting things and get ideas worth remembering that don’t fit in to the paper.
The thought of the day, …

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6 ways to use QR-codes to increase conversion

QR codes are definitely not new, but lately more and more marketing people seem to be figuring out how to use them and places them on ads and other places around Sweden. Still I’ve not seen any examples showing a really good use of it. After all it has so much potential, why waste it? 
In …

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Where to start with a company blog

Writing a pressrelease you might consider how should we write this to make it newsworthy. Writing a blog on the other hand should be done with a different approach. Yet, I’m surprised by how many times I stumble upon a person saying, we cannot start a company blog because we do not know what to …

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Are you ready to drop TV ads and spend on Tweets?

I just finished listening to a very interesting speech by Gary Vaynerchuk. Now, I’ve read Crush it his first book, but not the second the thank you economy because if it is just half as good as his speech I’m gonna love it.
In his speech on the Nordic E-commerce summit he covers something I’ve wondered …

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I don’t read when I know what I want

Tonight my brother and I spent a sometime downloading a few programs and other things. I rarely do things like this with him, which might be why I got a few revelations.
Both him and I are heavy computer users who spent 10 h + by the computer daily.  Both at work and in our free …

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

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