QR codes are definitely not new, but lately more and more marketing people seem to be figuring out how to use them and places them on ads and other places around Sweden. Still I’ve not seen any examples showing a really good use of it. After all it has so much potential, why waste it?
In this post I share a few examples on how to use QR-codes to help customers make on-spot decisions and a few other that make them convert even if not on-spot. Most buyers want to hear another opinion or read a bit about the product before they decide to make a purchase, at least when it comes to more expensive product and services. Why not help them make their decision by making that information even easier to access.
So here are a few ways to convert on-spot with QR codes:
If you have many people in you store you might miss some opportunites for spontaneous purchases because of a line or because a product is not in store. Add a QR code next to all prices in for example an store selling electronic devices and you might have some one order one online if they do not you’re out of them in the store.
QR code – showing storage status and/or link to online store if ou
What does other say – social recommendations?
When browsing a store or looking at an ad, especially on more expensive products, the customer might want to check with family and friends what they think before making the purchase. Make others opinions more easy to reach by linking QR-codes to a feed of product reviews, perhaps on a statics side but even better to a social feed.
QR code – make reviews & recommendations more available
Another way of reviewing product is watching the YouTube clip of them. This might be the case for tech products, but I think it could be create with any products that have YouTube introductions or usage clips. If someone wants to know how to use a product before buying them, share a QR code with a link to one or a couple of YouTube clips.
QR code – make the print information more dynamic with a YouTube clip
Here is another few examples that could increase conversion:
Email ad details to me
Most of us have read about how many times a person have to read and see a message to remember it. Now if you can get a person to save the message this might be a bit easier. Why not add a QR code to an ad which links to a page that send information about the ad, where the email then have a link to buy with. Perfect for when you get in front of the computer again.
QR code – email the details of an add with a link to make the purchase
Google Map Pins – Find our store
For those who do ads with the intention of getting people to visit their store, show the address but also a QR code with a Google Pin to their store or a link to “find the closest store.” People in a hurry can take a photo of a the QR code and then figure out the details on the way.
QR code – to make the address easier to find
Apartment for sales – link to the pictures of it
To end with a very concrete example, this one is for realtors. I often pass those signs outside of apartment viewings saying that one is welcome and showing two pictures of the apartment. Those I guess are primarily for people who knew about it to help them find their way, and I guess there are some spontaneous visitors. I do however believe that they miss an opportunity here for those who don’t dare to enter because they lack info. Add a QR code with a link to the full apartment and perhaps a few more spontaneous visitors will enter, if not to buy but to become potential clients.
QR code – to show more info about an apartment viewing
Read more about QR codes and how to use them here:
>> How QR Codes Can Grow Your Business
>> HOW TO: Make Your QR Codes More Beautiful
If you read this far, I am sure that you’ve come up with even more creative solution on how to use QR codes, so please share them and any good examples in the comment section.