I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

6 ways to use QR-codes to increase conversion

QR codes are definitely not new, but lately more and more marketing people seem to be figuring out how to use them and places them on ads and other places around Sweden. Still I’ve not seen any examples showing a really good use of it. After all it has so much potential, why waste it? 

In this post I share a few examples on how to use QR-codes to help customers make on-spot decisions and a few other that make them convert even if not on-spot. Most buyers want to hear another opinion or read a bit about the product before they decide to make a purchase, at least when it comes to more expensive product and services. Why not help them make their decision by making that information even easier to access.

So here are a few ways to convert on-spot with QR codes:

Storage status

If you have many people in you store you might miss some opportunites for spontaneous purchases because of a line or because a product is not in store. Add a QR code next to all prices in for example an store selling electronic devices and you might have some one order one online if they do not you’re out of them in the store.

QR code – showing storage status and/or link to online store if ou

What does other say – social recommendations?

When browsing a store or looking at an ad, especially on more expensive products, the customer might want to check with family and friends what they think before making the purchase. Make others opinions more easy to reach by linking QR-codes to a feed of product reviews, perhaps on a statics side but even better to a social feed.

QR code – make reviews & recommendations more available

YouTube clips

Another way of reviewing product is watching the YouTube clip of them. This might be the case for tech products, but I think it could be create with any products that have YouTube introductions or usage clips. If someone wants to know how to use a product before buying them, share a QR code with a link to one or a couple of YouTube clips.

QR code – make the print information more dynamic with a YouTube clip

Here is another few examples that could increase conversion:

Email ad details to me

Most of us have read about how many times a person have to read and see a message to remember it. Now if you can get a person to save the message this might be a bit easier. Why not add a QR code to an ad which links to a page that send information about the ad, where the email then have a link to buy with. Perfect for when you get in front of the computer again.

QR code – email the details of an add with a link to make the purchase

Google Map Pins – Find our store

For those who do ads with the intention of getting people to visit their store, show the address but also a QR code with a Google Pin to their store or a link to “find the closest store.” People in a hurry can take a photo of a the QR code and then figure out the details on the way.

QR code – to make the address easier to find

Apartment for sales – link to the pictures of it

To end with a very concrete example, this one is for realtors. I often pass those signs outside of apartment viewings saying that one is welcome and showing two pictures of the apartment. Those I guess are primarily for people who knew about it to help them find their way, and I guess there are some spontaneous visitors. I do however believe that they miss an opportunity here for those who don’t dare to enter because they lack info. Add a QR code with a link to the full apartment and perhaps a few more spontaneous visitors will enter, if not to buy but to become potential clients.

QR code – to show more info about an apartment viewing

Read more about QR codes and how to use them here:

>> How QR Codes Can Grow Your Business
>> HOW TO: Make Your QR Codes More Beautiful

If you read this far, I am sure that you’ve come up with even more creative solution on how to use QR codes, so please share them and any good examples in the comment section.

  1. […] a previous post I shared the idea to add QR codes to those signs put outside of apartment showings. So that people walking by randomly might enter […]

    Pingback by 7 tips to improve hemnet.se on 2011/08/09 at 22:22


is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

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