I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

An idea: The instant feedback videotwitter for anyone-TEDideas.

So here is my problem with social media and many of the channels out there such as facebook, twitter and blogging.

I constantly have my ideas trivialized (by myself) before I get them out when I’m trying to generate ideas which I only share over these platforms. Why? Well, when I talk to someone IRL the smallest idea can become genius because I get the instant feedback of that idea from the reaction of the person I’m talking to.

When I send out an idea in cyberspace, on the other hand, I do not know the reactions of my idea until seconds or minutes later. How can we change that?

I would like to see a portal where I could log on at any time of the day, turn on my webcamera and talk to all my friends that happen to be connected at that moment.
Like a videotwitter of anyone-tedtalks. I do not have to be friends with them in real life, just accept them as a friend in online.

If this existed I could wake up in the middle of the night and try an idea on someone who is at lunch break in another part of the world.

The issue is of course that most might not want to have their webcams on all the time and it could easily get spammed.

Maybe it should be a network of networks, so that I invite the people I want to connect with and the network can ping my computer anytime anyone has an idea they wanna share.

An ideal network would contain maybe 100 people from all over the world, making it not to big that I would be constantly interrupted by pings yet be able to secure that someone would be at their computer 24/7.

Perhaps one should have a widget allowing me to connect to different networks, all personal networks or an open channel for complete networking.

The idea is basically a combination of Ted, Twitter and random video chats.

What do you think? Do you know of anything like this that I might not?

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

I'm also reachable via