I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Are you ready to drop TV ads and spend on Tweets?

I just finished listening to a very interesting speech by Gary Vaynerchuk. Now, I’ve read Crush it his first book, but not the second the thank you economy because if it is just half as good as his speech I’m gonna love it.

In his speech on the Nordic E-commerce summit he covers something I’ve wondered about a while, and I’m sure you have too. Why do marketers spend millions on Tv commericals, billboards and banner ads, when almost all of us fast forward (if we own a tv), don’t pay attention to billboards and scan sites leaving out the banner space?

I think the reason is that marketers do not know what else to do, and they don’t have the courage to change the spending in their budget without knowing that it will work.

Vaynerchuk has figured out what works and put it as “don’t spend money on platforms, spend money on people.” While most marketers think it is a waste of time and effort to google one individual customer and figure out a special thanks to them, I think that we have much to learn here.

We are going into a time period were we have to look at one to one marketing and where money spent on staff might be more efficient than money spent on tv ads.

Do you dare to spend money on a customer to give some thing with out expecting anything in return? Do you dare too answer questions for hours without any promises? Do you dare to invest in the customers and you staff to build relations? Do you dare to take the leap?

Listen  & learn

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

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