I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

I don’t read when I know what I want

Tonight my brother and I spent a sometime downloading a few programs and other things. I rarely do things like this with him, which might be why I got a few revelations.

Both him and I are heavy computer users who spent 10 h + by the computer daily.  Both at work and in our free time, he’s a gamer and I have been a modest gamer.

What I realized what that we never ever read an instruction or try to follow a list of things. We only look for the “buttons” we are expecting to be there and perhaps read a title or a see a picture if there is one. (perhaps even the text in the picture, and yes, SEO people I know this sucks)

What this basically means is that every word you can cut from an “action” page, raise the chance of me reading another word.

So the next time you’re trying to explain a product of a download, cut the words, show some pictures and give us the download button.

  1. This is true for me too. As a big computer user I don’t read the text and just follow the flow and the graphics on the web page, but some sites esp the download sites make this so frustrating. Sometimes along with the real download button you get multiple other download buttons which are much prominent but are really apam ads 

    Comment by Hassaan San on 2012/01/22 at 04:35


is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

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