I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Where to start with a company blog

Writing a pressrelease you might consider how should we write this to make it newsworthy. Writing a blog on the other hand should be done with a different approach. Yet, I’m surprised by how many times I stumble upon a person saying, we cannot start a company blog because we do not know what to write about. Asking me, what should we write about?

Having this approach to company blogging is to me a clear indicator that you are not ready yet. A company blog should not be about what to write. It should be a way to give people, customers and users information they are looking for.

If you are a clothing store you could write about fabric to one group of users and about the latest fashion to another.

So instead of asking, “what should we write about?” ask “who are our customers and or potential customers and what information are they interested in?”. By starting that way you can create a blog, which provides value to your customers, which from there will lead to loyalty, a relation and a purchase.

As simple as that. Looking for an idea, or an example? Comment below.

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

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